Herts. Beats Faster.

A new identity and brand message for the University of Hertfordshire. To cut through the competitive sector and put Herts on the map as an innovative institution. I led on the development of the visuals, working with a third party agency on the brand message and early design concepts.

Awareness
Brand campaign targeting:

• Potential students & their families
  
• Decision makers in businesses, particularly SMEs
  
• R&D leads & Funding bodies
  

Aiming to change the perception of Herts to be seen as innovative, dynamic, and inspirational. The campaign consisted of:

• Paid social (static and video)
• Out of Home
  
• Redesigned website landing pages
  
• Hero video
  
  

Recruitment
Undergrad campaigns targeting:

• Prospective students (age 16-17, 18-20)
  
• Parents/influencers
  

Aiming to drive brand awareness of Herts and generate applications. This consists of:

• Paid social (static and video)
  
• Organic social (static and video)
  
• Programmatic display banners
  
• Exhibition shell schemes
  
• Undergraduate prospectus
  
• Redesigned website landing pages
  
• Open Day collateral
  
  

Start of Term
Welcoming new student to Herts. This consists of:

• Campus graphics
  
• Posters
  
• Merchandise
  
• Organic social content
  
• Welcome guides

︎︎︎ Go back